Mitch Cohen, an undergraduate studying business at McGill University, started his latest company, ClixConnect, to help online retailers improve customer service on their Web sites. Cohen, who started his first business when he was 16, got the idea after watching his parents become frustrated whenever they shopped online, often turning to a brick-and-mortar shop, where they relished being able to talk to a human and getting questions answered quickly.

ClixConnect enables web-merchants to emulate the personalized service and attention given to customers in traditional brick-and-mortal retail outlets on their websites.

ClixConnect combines an online sales and support team with a proprietary live-chat application. When you sign up for ClixConnect, you will receive both the application and the sales and support team.

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