Nathaniel Stevens : Turning Clicks to Calls via Yodle.com

Posted on November 1st, 2007 in Advertisement by P. G.

Nathaniel Stevens : Yodle.com

Nathaniel is the founder of Yodle.com which helps “Your Business Get Found Online”. Yodle helps your company generate new business by connecting you with customers searching online for the services you offer. First, Yodle advertises your business online to customers in your local area. Second, Yodle directs these customers to your website so they can learn about your business and view your offers. Third, interested customers call into your business to set an appointment.

Nathaniel was featured on BusinessWeek as one of the best young entrepreneurs under 25. According to the story:

A few years ago, Wharton undergraduate Nathaniel Stevens was home trying to help his parents drum up prospects for their car dealership but became frustrated with the lead generation companies he contacted. He knew plenty of customers ventured online to shop but thought it was too difficult for small businesses to develop a presence there. So Stevens took a leave of absence from Wharton and started Yodle, an advertising services company that serves local businesses that lack the time or expertise to advertise online.

Stevens says the 55-employee company, which uses the tagline “Clicks Are Great, Calls Are Better,” makes money from clients who pay Yodle when their advertising results in customer phone calls. He says the company, which launched in August, 2005, expects to have approximately 1,000 customers by end of the year. Stevens received venture funding in November, 2006, and plans to open six to eight additional offices around the country within the next 12 months.

Darren Herman & Advertiser’s Dream: IGA WorldWide

Posted on October 28th, 2007 in Advertisement by P. G.

Darren Herman - IGA WorldWide

Darren Jay Herman’s career has ranged from technology, public relations, entertainment, advertising, television, marketing, and media worlds and he has serviced some of the worlds largest and smallest brands and partners.He has successfully lead large teams and multi-million dollar budgets. He has also had solid record of hiring & recruiting, business development, sales, and strategy.

Herman gets regularly featured in the press and has been frequenting lectures at collegesDarren Herman - IGA WorldWide and universities worldwide in entrepreneurship and marketing. His latest venture is IGA worldwide, which he co-founded with executives from some of the worlds largest advertising agencies, game publishers, and technology companies.

IGA was formed to revolutionize the way brands reach millions of consumers through video games. IGA Worldwide has added technology, research, analysis, processes, and value to video gaming ad industry to grow it substantially. The company has over $32.5 million in venture capital funding from the likes of NBC Universal, Intel Capital, Morgenthaler Ventures, Easton Capital, KTB Ventures, and DN Capital.