“My name is Heather B. Armstrong. Some of you may remember me as Heather B. Hamilton. I am married to a charming geek named Jon. We live in Salt Lake City, Utah, with our three-year-old daughter, Leta Elise, and our five-year-old dog, Chuck.

I am a Stay at Home Mom (SAHM) or a Shit Ass Ho Motherfucker. I do both equally well.

In a previous life I was a web designer. I lived in Los Angeles, California, for several years where I worked for drug-addicted executives and discovered what life was like as a recovering Mormon. This means that life was filled with PowerPoint templates and lethal amounts of tequila. I dated several actors and met a handful of celebrities. Everything you’ve ever heard about Los Angeles is absolutely true, especially the parts about traffic and actors: they really are that bad.” More about her…

In 2002, Armstrong ignited a fierce debate about privacy issues when she was fired from her job as a web designer and graphic artist because she had written satirical accounts of her experiences at a dot-com startup on her weblog, dooce.com . She did not challenge her termination and has refrained from identifying her place of employment in interviews.
Armstrong warns her fellow bloggers:

I started this website in February 2001. A year later I was fired from my job for this website because I had written stories that included people in my workplace. My advice to you is BE YE NOT SO STUPID.

Armstrong’s domain name has since become an internet neologism: to be “dooced” is to lose one’s job as a result of something one wrote on the internet.